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Principles of marketing : scandinavian edition

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Principles of marketing : scandinavian edition

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Book
Kotler, Philip, kirjoittaja. ; Armstrong, Gary, kirjoittaja. ; Parment, Anders, kirjoittaja.
Pearson 2016. Scandinavian edition, 2nd edition
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Physical Description
Julkaistu myös verkkoaineistona
xvii, 469 sivua : kuvitettu ; 28 cm
Language
English
Item Description
"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall 2010."--Title page verso.
Scandinavian first edition published: 2012.
Publisher Harlow, England : Pearson 2016.
Classification
Subjects
Additional Information
Philip Kotler, Gary Armstrong, Anders Parment
Bibliography
Includes bibliographical references and index.
ISBN
978-1-292-10480-5 nidottu